This corporate video was a blast to work on. It challenged me to work within very strict branding guidelines, so it forced me to get creative in how to tell the story visually. I didn't want just a bunch of talking heads and full screen video, so I spent a lot of time in After Effects creating motion graphic bricks that I could change on the fly. This allowed me to reuse the elements in various spots but change the content within the graphics. I also wanted to keep the viewer engaged throughout, which is difficult with dry content such as a corporate video, so I used a lot of fast moving graphic elements and short screen times so the user wouldn't feel bored.